In a new segment on their website, Apple has outlined 11 reasons why ‘Mac Means Business’. The segment explains highlights various features and benefits of the Mac with particular emphasis on the M1 chip, privacy, security and longevity.
The Apple M1 chip changes everything. Custom technologies. Blazing-fast processing. And incredible power efficiency. In short, it’s a breakthrough for breakthroughs. For your entire team.
apple.com
Unsurprisingly, Apple is paying special attention to its custom silicon. Widely regarded as an industry breakthrough, it seems Apple wants to turn the attention of enterprise to their silicon wizardry.
For several years now internally, Apple has wanted to make bigger inroads in the enterprise. In my own time working at Apple, the noise around business only got louder and louder over time. I’m somewhat surprised it took this long for Apple to make the Apple silicon upsell to business users.
The website is beautifully designed and well worth checking out. An interesting M1 PDF white paper provides more insight and incentive to try and tempt potential business customers too.
Are you using an Apple silicon powered machine? Let me know in the comments.