According to a premium report from Digitimes, Apple plans to hold several events in September to unveil its new product lineup for the holiday shopping season. This is in contrast to its strategy in 2020 to hold monthly events in September, October and November.

Apple has a whole host of rumoured new products in the pipeline. As is always the case new iPhone models are expected in September and this year will be no different. The rumoured iPhone 13 is said to include faster processors, a 120hz ProMotion display, a smaller notch and significant camera upgrades including portrait mode video.

The Apple Watch Series 7 is likely to be unveiled along with the new iPhone and will sport a new design with flat edges. The design takes inspiration from the iPhone 12 and iPad Pro. Although a new design and a larger battery are expected, no new health sensors will make the cut this year.

We’re also expecting some updates to the iPad line including a ninth-generation entry-level iPad and a heavily rumoured redesign of the iPad Mini. The iPad Mini is the more exciting of the two rumoured devices and is likely to feature a design inspired by the iPad Pro and iPad Air with an edge to edge display.

With regards to the Mac line, Apple has been rumoured since Spring of this year to be launching a redesigned MacBook Pro. The new notebook is likely to include the next generation of Apple’s custom silicon, the yet to be unveiled M1X. In addition to a fast new processor, Mini LED displays are apparently in the pipeline together with the removal of the Touchbar and the return of MagSafe.

Only yesterday a report surfaced about the rumoured upcoming replacement for the 27inch iMac. A so-called ‘iMac Pro’. But this is now said to be delayed until 2022 along with an M1X equipped Mac Mini due to chip constraints. It sounds like Apple is prioritising its notebook line which I think is a wise choice.

Of course, all of this should be taken with a grain of salt at this stage. This is all rumours and speculation and until Apple confirms these new products, all we have for now are educated guesses as to what the tech giant is planning. But given how few products Apple has released so far this year, we’re in for an exciting and chaotic Autumn!

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