Thanks to the intense interest and growing popularity of various Apple TV+ series, Apple will be appearing at San Diego Comic-Con for the first time. Apple will host a variety of panels for some of its biggest shows:

  • For All Mankind
  • Foundation
  • Invasion
  • Mythic Quest
  • See
  • Severance

Furthermore, Apple has shared that they have created an “immersive” experience that puts comic-con attendees into the world of Severance.

In addition to these must-see panels, attendees will have the opportunity — if they dare — to get “severed” as they immerse themselves in the world of Lumon Industries at an innovative “Severance” installation at the Hard Rock Hotel. The experience will take new Lumon employees through their first day on the severed floor where all of their senses will be required if they hope to be reunited with their “outtie.”

Apple

Fuel purchases directly in CarPlay

First unveiled at WWDC, more details of Apple’s new CarPlay feature were provided in a report from Reuters. The feature will allow users to buy fuel directly in CarPlay at supported pumps.

In supported fuel apps, users will be able to tap on the app from the CarPlay interface, select their pump, and desired fuel amount and tap to pay from their vehicle’s infotainment system.

“Forget about Apple Car – Apple CarPlay is a bigger deal,” Dediu said. “It’s very likely to scale to millions and millions of cars, if not hundreds of millions.

Horace Deidu, Asymco

The AppleTLDR take

Vehicle makers have attempted systems like this before but failed (perhaps unsurprisingly). Apple is, after all, a software company as much as a hardware company. If anybody can crack a slick user interface for just about anything, it’s Apple. Most infotainment software is slow, buggy and arduous to use.

Enjoy goes bust

In a filing with the Securities and Exchange Commission (SEC), Enjoy filed for bankruptcy yesterday. For those unfamiliar with the service, Enjoy provided an ‘at home setup experience’ for Apple devices.

What is notable about this news is that the company was founded by Apple’s original senior vice president of Apple Retail, Ron Johnson. Johnson was responsible for the original vision for Apple Stores, pioneering ideas such as the Genius Bar.

Johnson left Apple back in 2011 but continued to work with Apple through a partnership with his new firm, Enjoy. Customers purchasing from Apple.com or the Apple Store app could choose to have their product delivered with “At home setup”.

The service has been paused as of July 1st. Given these developments, it seems unlikely that it will be able to continue in its current form.

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