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The iPhone, considered the most important consumer electronic in recent history, was launched in 2007 and revolutionised the mobile phone industry. It represents the first truly modern smartphone and lead the charge into the current mobile computing era.

Apple’s Wild Week: Legal Moves, AI Ambitions, and Global Strategy Shifts♟️
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Apple’s Wild Week: Legal Moves, AI Ambitions, and Global Strategy Shifts♟️

Apple’s week was packed with legal drama, AI ambitions, and global strategy shifts. A court ruled its App Store policies broke earlier orders, a top exec was accused of lying under oath, and a new AI partnership with Anthropic hints at deeper moves into generative tech. Add in rising iPhone production in India, strong Q2 earnings, and fresh iPhone 18 launch rumors—and you’ve got a lot to catch up on. Read more in this week’s Mission CMD 🚀

The iPhone 17 lineup comes into focus 📸
iOS

The iPhone 17 lineup comes into focus 📸

Several new iPhone 17 leaks, including models of the alleged design, have surfaced in the last week. Together with a clearer picture of the iPhone 17 lineup, we’ve seen Apple shift its marketing focus to Apple Intelligence. Especially as it relates to its current iPhone 16 family. The company has also sped up its efforts to diversify its supply chain and shield itself from tariffs. And just a couple of days ago, Apple celebrated the 10th anniversary of the Apple Watch. Get the full scoop in this week’s Mission CMD 🚀

Apple Intelligence is ‘D00med’…☠️
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Apple Intelligence is ‘D00med’…☠️

The delay of the Apple Intelligence-powered Siri is perhaps one of the most significant Apple controversies, certainly in recent times. When highly respected Apple commentators like John Gruber are scathing, you know it’s a big deal. But while much of the criticism of Apple in recent days is valid, I don’t think it’s an existential crisis for Apple as some people are making out. Nor do I think Apple has “lost” the AI race. Let me explain why.

Welcome to the family, iPhone 16e! ✨
iPhone

Welcome to the family, iPhone 16e! ✨

Apple today announced the iPhone SE 4/iPhone 16e. A new affordable iPhone model with Apple Intelligence support, the latest A18 processor, a top-notch single-lens camera system, and a refreshed, more modern design. Here’s everything you need to know.

Custom modems will revolutionise the iPhone 17 🛜
iPhone

Custom modems will revolutionise the iPhone 17 🛜

Over the last few days we’ve seen more and more rumours about Apple’s plans for the iPhone 17 range. It’s still very early days into the rumour cycle. But some pieces of information are starting to be repeated from different outlets and by different sources. While never a dead cert, it starts to give us some flavour of what we can expect. At the heart of these rumours? Modem technology and displays.

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