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Watch

6   Articles
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Apple’s first new product category since the iPad was the Apple Watch, which debuted in 2014. The Apple Watch is a wearable computer that provides deep integration with the iPhone, advanced health and fitness features, support for third-party applications, and the ability to quickly communicate and respond to notifications.

Mac

The big Siri reset and rip Mac Pro 🪦

Apple has officially announced WWDC 2026, scheduled for June 8-12. The event will focus on a significant Siri overhaul, transforming it into a more conversational and context aware assistant. Apple also confirmed the discontinuation of the Mac Pro due to its declining relevance and shifts towards Apple silicon.

Apple’s next creative era is AI shaped

Apple recently announced Creator Studio, a suite of AI-driven creative apps, aiming to compete with Adobe by encouraging subscription use. The company is also revamping Siri with enhanced capabilities and preparing new MacBook Pro models. Apple also announced AirTag second generation with improved tracking range.

iOS

The iPhone 17 lineup comes into focus 📸

Several new iPhone 17 leaks, including models of the alleged design, have surfaced in the last week. Together with a clearer picture of the iPhone 17 lineup, we’ve seen Apple shift its marketing focus to Apple Intelligence. Especially as it relates to its current iPhone 16 family. The company has also sped up its efforts to diversify its supply chain and shield itself from tariffs. And just a couple of days ago, Apple celebrated the 10th anniversary of the Apple Watch. Get the full scoop in this week’s Mission CMD 🚀