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A booming category of products for Apple that integrates the company’s hardware and software platforms. Apple’s range of services is included in the device at no additional cost in some cases, while others require a monthly subscription fee.
Apple has announced an “Apple Experience” on March 4 in New York, London, and Shanghai, featuring live demos and announcements. Key updates include the return of a low-cost MacBook, MacBook Pro spec bumps, new iPads, and the iPhone 17e. Additionally, iOS 26.4 beta introduces various new features while Apple expands its sports broadcasting partnership, notably with IMAX for Formula 1 coverage.
Apple allegedly delays in its planned Siri revamp, originally expected in iOS 26.4. iOS 26.3 was released including new features and security patches. Additionally, updates for MacBook Pro and the anticipated iPhone 17e are generating buzz, while YouTube launched an official app for Apple Vision Pro.
Apple recently announced Creator Studio, a suite of AI-driven creative apps, aiming to compete with Adobe by encouraging subscription use. The company is also revamping Siri with enhanced capabilities and preparing new MacBook Pro models. Apple also announced AirTag second generation with improved tracking range.
Apple just revealed the iPhone 17, new Apple Watch updates, and more at its 2025 September Event. Here’s a full recap of everything.
iOS 26 beta 1 is here. There are a ton of new features to unpack. For now, here’s a recap of all the key features and everything you need to know.
Last week, Apple faced political pressure from potential tariffs on U.S. bound iPhones while dealing with Fortnite’s return to the App Store and Microsoft criticising its App Store rules. AI advancements are heavily rumoured for WWDC with Apple’s plans for third-party access to LLMs. New iPhone 17 Air battery concerns have emerged alongside rumours of a scrapped M3 Ultra MacBook Pro.
Apple’s week was packed with legal drama, AI ambitions, and global strategy shifts. A court ruled its App Store policies broke earlier orders, a top exec was accused of lying under oath, and a new AI partnership with Anthropic hints at deeper moves into generative tech. Add in rising iPhone production in India, strong Q2 earnings, and fresh iPhone 18 launch rumors—and you’ve got a lot to catch up on. Read more in this week’s Mission CMD 🚀
What a week! Apple has certainly had better ones. A judgement in its war with Epic Games fell squarely against Apple with big ramifications for the App Store’s business model. At least as it relates to in-app purchases. Epic, Spotify and co are delighted at the outcome. Apple CEO Tim Cook? Not so much.
It’s been a few weeks since the saga involving Apple, iCloud and the UK government kicked off. For those uninitiated, the UK government wants Apple to break the end to end encryption of its iCloud service. And in this past few days there have been some really curious developments.
The delay of the Apple Intelligence-powered Siri is perhaps one of the most significant Apple controversies, certainly in recent times. When highly respected Apple commentators like John Gruber are scathing, you know it’s a big deal. But while much of the criticism of Apple in recent days is valid, I don’t think it’s an existential crisis for Apple as some people are making out. Nor do I think Apple has “lost” the AI race. Let me explain why.
