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Tim Cook is transitioning from CEO of Apple to executive chairman after 15 years, coinciding with Apple’s 50th anniversary. John Ternus, his mentee and a seasoned engineer, will become CEO. Ternus aims to innovate in hardware, focusing on AI and user experience, while Cook will lead on governance.
The Mac ecosystem is thriving, with strong sales of the MacBook Neo and impending refreshes for Mac mini and Mac Studio. Apple is phasing out the last Intel Macs and transitioning fully to Apple Silicon, enhancing performance and integration. Meanwhile, Apple plans to introduce ads in Maps, a controversial choice.
Apple’s three year plan to reinvent the iPhone started in 2025. Upcoming products include a foldable iPhone and a milestone 20th anniversary model in 2027. Meanwhile the MacBook Neo is enjoying strong demand and placing Apple in a very competitive space against budget Windows laptops.
Apple’s 50th anniversary is a good time to reflect on its origins. Founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple’s journey began in a humble family garage. Or did it?
