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Mac

The Mac has lift off 🚀

The Mac ecosystem is thriving, with strong sales of the MacBook Neo and impending refreshes for Mac mini and Mac Studio. Apple is phasing out the last Intel Macs and transitioning fully to Apple Silicon, enhancing performance and integration. Meanwhile, Apple plans to introduce ads in Maps, a controversial choice.

Apple’s three year plan for the iPhone 📲

Apple’s three year plan to reinvent the iPhone started in 2025. Upcoming products include a foldable iPhone and a milestone 20th anniversary model in 2027. Meanwhile the MacBook Neo is enjoying strong demand and placing Apple in a very competitive space against budget Windows laptops.