tl;dr: Apple content, bite size form. Subscribe.
macOS is the operating system found inside all Mac personal computers. Launched in 2001, this operating system is praised for its user-friendly design, excellent built-in security and privacy controls, and ease of use.
The Mac ecosystem is thriving, with strong sales of the MacBook Neo and impending refreshes for Mac mini and Mac Studio. Apple is phasing out the last Intel Macs and transitioning fully to Apple Silicon, enhancing performance and integration. Meanwhile, Apple plans to introduce ads in Maps, a controversial choice.
Apple has officially announced WWDC 2026, scheduled for June 8-12. The event will focus on a significant Siri overhaul, transforming it into a more conversational and context aware assistant. Apple also confirmed the discontinuation of the Mac Pro due to its declining relevance and shifts towards Apple silicon.
Tim Cook has hinted at significant announcements starting Monday, including a potential low cost MacBook aimed at mid range buyers, appealing to students and businesses. Additionally, macOS 27 is rumored to feature a powerful Siri upgrade, touch support, and focus on performance improvements. Meanwhile, a redesigned MacBook Pro may introduce OLED displays and possibly touch functionality.
Apple just revealed the iPhone 17, new Apple Watch updates, and more at its 2025 September Event. Here’s a full recap of everything.
Apple released a lot of new updates and features across its software platforms this week. And a massive Apple stock sell off is under way following the impact of US tariffs across the globe.
Welcome to the first issue of my free weekly newsletter, Mission CMD 🚀
Get the scoop on WWDC 2025, new software updates from Apple, the iPhone 17 Pro and rumoured foldable from Apple.
The delay of the Apple Intelligence-powered Siri is perhaps one of the most significant Apple controversies, certainly in recent times. When highly respected Apple commentators like John Gruber are scathing, you know it’s a big deal. But while much of the criticism of Apple in recent days is valid, I don’t think it’s an existential crisis for Apple as some people are making out. Nor do I think Apple has “lost” the AI race. Let me explain why.
