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Apple’s three year plan to reinvent the iPhone started in 2025. Upcoming products include a foldable iPhone and a milestone 20th anniversary model in 2027. Meanwhile the MacBook Neo is enjoying strong demand and placing Apple in a very competitive space against budget Windows laptops.
This week, Apple began delivering new products, garnering positive reviews, particularly for the MacBook Neo and iPhone 17e. However, updates to the smart home lineup have been delayed. Apple is also preparing for its 50th anniversary in April 2026 with planned celebrations for employees, developers and customers.
Apple just revealed the iPhone 17, new Apple Watch updates, and more at its 2025 September Event. Here’s a full recap of everything.
Apple’s bold new “Liquid Glass” interface in iOS 26 is stirring up (very) strong opinions. Especially since beta 3. And it hasn’t even shipped. But with over a billion iPhones in use and developer betas easier than ever to access, it’s no wonder the hot takes are coming in fast. Let’s unpack the backlash, the design tweaks so far, and why some critics may be misunderstanding how Apple’s iterative beta process actually works.
iOS 26 beta 1 is here. There are a ton of new features to unpack. For now, here’s a recap of all the key features and everything you need to know.
Apple’s week was packed with legal drama, AI ambitions, and global strategy shifts. A court ruled its App Store policies broke earlier orders, a top exec was accused of lying under oath, and a new AI partnership with Anthropic hints at deeper moves into generative tech. Add in rising iPhone production in India, strong Q2 earnings, and fresh iPhone 18 launch rumors—and you’ve got a lot to catch up on. Read more in this week’s Mission CMD 🚀
Several new iPhone 17 leaks, including models of the alleged design, have surfaced in the last week. Together with a clearer picture of the iPhone 17 lineup, we’ve seen Apple shift its marketing focus to Apple Intelligence. Especially as it relates to its current iPhone 16 family. The company has also sped up its efforts to diversify its supply chain and shield itself from tariffs. And just a couple of days ago, Apple celebrated the 10th anniversary of the Apple Watch. Get the full scoop in this week’s Mission CMD 🚀
Over the last few weeks I’ve been testing the iPhone 16e. Using it as my daily driver and living with it to get a clearer sense for how it compares…
Apple today announced the iPhone SE 4/iPhone 16e. A new affordable iPhone model with Apple Intelligence support, the latest A18 processor, a top-notch single-lens camera system, and a refreshed, more modern design. Here’s everything you need to know.
Over the last few days we’ve seen more and more rumours about Apple’s plans for the iPhone 17 range. It’s still very early days into the rumour cycle. But some pieces of information are starting to be repeated from different outlets and by different sources. While never a dead cert, it starts to give us some flavour of what we can expect. At the heart of these rumours? Modem technology and displays.
