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Apple’s three year plan to reinvent the iPhone started in 2025. Upcoming products include a foldable iPhone and a milestone 20th anniversary model in 2027. Meanwhile the MacBook Neo is enjoying strong demand and placing Apple in a very competitive space against budget Windows laptops.
Apple announced the new AirPods Max 2 this week, featuring an upgraded H2 chip, improved noise cancellation, and smart audio features. However, delays continue for the HomePod and Apple TV due to ongoing Siri updates. Meanwhile, the MacBook Neo has seen record sales, particularly among new customers. Apple’s 50th anniversary celebrations are also underway.
This week, Apple began delivering new products, garnering positive reviews, particularly for the MacBook Neo and iPhone 17e. However, updates to the smart home lineup have been delayed. Apple is also preparing for its 50th anniversary in April 2026 with planned celebrations for employees, developers and customers.
Apple dazzled this Spring with its new hardware lineup, spotlighting the MacBook Neo as the most affordable and feature rich option in the midrange laptop category.
