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The Mac is Apple’s range of personal computers, first launched in 1984. The Mac has revolutionised the way people work, communicate, and express themselves. Thanks to sleek design, user-friendly interfaces, and powerful performance, the Mac has become an integral tool for creators, students and businesses.
Apple recently announced Creator Studio, a suite of AI-driven creative apps, aiming to compete with Adobe by encouraging subscription use. The company is also revamping Siri with enhanced capabilities and preparing new MacBook Pro models. Apple also announced AirTag second generation with improved tracking range.
Apple just revealed the iPhone 17, new Apple Watch updates, and more at its 2025 September Event. Here’s a full recap of everything.
Apple released a lot of new updates and features across its software platforms this week. And a massive Apple stock sell off is under way following the impact of US tariffs across the globe.
Welcome to the first issue of my free weekly newsletter, Mission CMD 🚀
Get the scoop on WWDC 2025, new software updates from Apple, the iPhone 17 Pro and rumoured foldable from Apple.
The delay of the Apple Intelligence-powered Siri is perhaps one of the most significant Apple controversies, certainly in recent times. When highly respected Apple commentators like John Gruber are scathing, you know it’s a big deal. But while much of the criticism of Apple in recent days is valid, I don’t think it’s an existential crisis for Apple as some people are making out. Nor do I think Apple has “lost” the AI race. Let me explain why.
There have been conflicting reports over Apple’s choice of material for the next iPhone. And Intel’s embattled CEO throws in the towel. But did he actually retire or was he pushed?
