tl;dr: Apple content, bite size form. Subscribe.
Launched in 2008, the App Store introduced consumers to the concept of mobile ‘apps’, which were better known to the more tech-savvy individuals at that time as applications. It provided a slick and easy-to-use storefront, offering access to high-quality third-party software.
Last week, Apple faced political pressure from potential tariffs on U.S. bound iPhones while dealing with Fortnite’s return to the App Store and Microsoft criticising its App Store rules. AI advancements are heavily rumoured for WWDC with Apple’s plans for third-party access to LLMs. New iPhone 17 Air battery concerns have emerged alongside rumours of a scrapped M3 Ultra MacBook Pro.
What a week! Apple has certainly had better ones. A judgement in its war with Epic Games fell squarely against Apple with big ramifications for the App Store’s business model. At least as it relates to in-app purchases. Epic, Spotify and co are delighted at the outcome. Apple CEO Tim Cook? Not so much.
