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Apple’s Wild Week: Legal Moves, AI Ambitions, and Global Strategy Shifts♟️
Services

Apple’s Wild Week: Legal Moves, AI Ambitions, and Global Strategy Shifts♟️

Apple’s week was packed with legal drama, AI ambitions, and global strategy shifts. A court ruled its App Store policies broke earlier orders, a top exec was accused of lying under oath, and a new AI partnership with Anthropic hints at deeper moves into generative tech. Add in rising iPhone production in India, strong Q2 earnings, and fresh iPhone 18 launch rumors—and you’ve got a lot to catch up on. Read more in this week’s Mission CMD 🚀

The iPhone 17 lineup comes into focus 📸
iOS

The iPhone 17 lineup comes into focus 📸

Several new iPhone 17 leaks, including models of the alleged design, have surfaced in the last week. Together with a clearer picture of the iPhone 17 lineup, we’ve seen Apple shift its marketing focus to Apple Intelligence. Especially as it relates to its current iPhone 16 family. The company has also sped up its efforts to diversify its supply chain and shield itself from tariffs. And just a couple of days ago, Apple celebrated the 10th anniversary of the Apple Watch. Get the full scoop in this week’s Mission CMD 🚀

Apple avoids tariffs and shifts focus to AR 🕶️
Vision

Apple avoids tariffs and shifts focus to AR 🕶️

Apple has been spared from the majority of Trump’s tariffs, mitigating the impact of the US trade war with China. Meanwhile, Tim Cook is prioritising the company’s augmented reality efforts with several key projects in development. We’re also expected to see major changes in iPadOS 19 to bring it more in line with macOS, and there have been big shake-ups in the Siri team. All this and more in this week’s Mission CMD 🚀

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