Apple Event 2025 recap: iPhone 17 lineup leads Apple’s biggest reveals
Apple just revealed the iPhone 17, new Apple Watch updates, and more at its 2025 September Event. Here’s a full recap of everything.
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Apple just revealed the iPhone 17, new Apple Watch updates, and more at its 2025 September Event. Here’s a full recap of everything.
Last week, Apple faced political pressure from potential tariffs on U.S. bound iPhones while dealing with Fortnite’s return to the App Store and Microsoft criticising its App Store rules. AI advancements are heavily rumoured for WWDC with Apple’s plans for third-party access to LLMs. New iPhone 17 Air battery concerns have emerged alongside rumours of a scrapped M3 Ultra MacBook Pro.
The delay of the Apple Intelligence-powered Siri is perhaps one of the most significant Apple controversies, certainly in recent times. When highly respected Apple commentators like John Gruber are scathing, you know it’s a big deal. But while much of the criticism of Apple in recent days is valid, I don’t think it’s an existential crisis for Apple as some people are making out. Nor do I think Apple has “lost” the AI race. Let me explain why.