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Announced in 2023, Vision is Apple’s first attempt at integrating spatial computing hardware and software. Vision offers users a top-notch augmented reality and virtual reality experience, seamlessly merging the digital and physical worlds.
Apple has announced an “Apple Experience” on March 4 in New York, London, and Shanghai, featuring live demos and announcements. Key updates include the return of a low-cost MacBook, MacBook Pro spec bumps, new iPads, and the iPhone 17e. Additionally, iOS 26.4 beta introduces various new features while Apple expands its sports broadcasting partnership, notably with IMAX for Formula 1 coverage.
Apple allegedly delays in its planned Siri revamp, originally expected in iOS 26.4. iOS 26.3 was released including new features and security patches. Additionally, updates for MacBook Pro and the anticipated iPhone 17e are generating buzz, while YouTube launched an official app for Apple Vision Pro.
Apple just revealed the iPhone 17, new Apple Watch updates, and more at its 2025 September Event. Here’s a full recap of everything.
Last week, Apple faced political pressure from potential tariffs on U.S. bound iPhones while dealing with Fortnite’s return to the App Store and Microsoft criticising its App Store rules. AI advancements are heavily rumoured for WWDC with Apple’s plans for third-party access to LLMs. New iPhone 17 Air battery concerns have emerged alongside rumours of a scrapped M3 Ultra MacBook Pro.
Apple has been spared from the majority of Trump’s tariffs, mitigating the impact of the US trade war with China. Meanwhile, Tim Cook is prioritising the company’s augmented reality efforts with several key projects in development. We’re also expected to see major changes in iPadOS 19 to bring it more in line with macOS, and there have been big shake-ups in the Siri team. All this and more in this week’s Mission CMD 🚀
Apple released a lot of new updates and features across its software platforms this week. And a massive Apple stock sell off is under way following the impact of US tariffs across the globe.
Welcome to the first issue of my free weekly newsletter, Mission CMD 🚀
Get the scoop on WWDC 2025, new software updates from Apple, the iPhone 17 Pro and rumoured foldable from Apple.
The delay of the Apple Intelligence-powered Siri is perhaps one of the most significant Apple controversies, certainly in recent times. When highly respected Apple commentators like John Gruber are scathing, you know it’s a big deal. But while much of the criticism of Apple in recent days is valid, I don’t think it’s an existential crisis for Apple as some people are making out. Nor do I think Apple has “lost” the AI race. Let me explain why.
It felt like a long time coming. From the announcement at WWDC in 2023 to finally releasing in the UK just after WWDC 2024. But the Apple Vision Pro is…
